Millions of people have heard you explain this. None of them can pay you for it.
Your Diary Of A CEO episode alone has 2.2 million views. 101,000 people follow you on Instagram and 27,000 on YouTube. And there's nothing on andrewkoutnik.com they can buy. Every paid door is a contact form, and every one of them ends with you, one person and one hour at a time. That ceiling doesn't move, however many people find you.
Fig. 01
NewsletterFree
YouTube and In RangeFree
Consulting (Work with me)Contact form
SpeakingContact form
A coached 12-week program, sold on a callnothing here
Highest price on the site: none listed. Everything paid costs you an hour.
02
Someone who started with far less
We took an operator with fewer than 800 followers to $100k a month.
No podcast, no TEDx, no Diary Of A CEO. One offer that solved one expensive problem, a live presentation doing the teaching, and a team taking the calls. That's the whole model. You'd be starting it with a hundred times the audience and a decade of your own data.
The same people, at a price that matches what they're actually buying.
Nobody with type 1 is buying a course. They're buying nights without a low, an A1c they're proud of, and an endo appointment that doesn't feel like a telling-off. A coached 12-week program in the $3,000 to $5,000 range is ordinary money for that, and ten people a month out of 101,000 isn't a stretch.
Fig. 03
101Kpeople following you on Instagram, before one dollar of ads
10 / moenrolments from one live masterclass a month, an assumption we'll check on the call
$40,000a month at $4,000 each. The $100k figure is the ads-on version of this.
Fig. 03b · Run it every month
Move the numbers yourself.
1,200register
420watch live
50book a call
38take the call
10join
$40,000a month
$480,000 a year from 10 people a month, which is 0.01% of your Instagram following. Everyone else keeps getting your content for free.
Your audience$40,000
This setting$40,000
The headline$100,000
The rates are assumptions we'd check together on the call, not promises. 1,200 registrants is about 1.2% of your 101,000 Instagram followers, before the newsletter, YouTube or In Range. Price uses $4,000, the middle of the $3,000 to $5,000 band. With ads, the same rates at 3,000 registrants a month land on the $100k in the headline.
04
The objection you're already forming
"That sounds like a lot more work." It's one call a week.
High ticket done badly is more one-to-ones. Done properly it's one 90-minute group call a week where you teach one thing and review a few CGM graphs live, certified diabetes educators doing the weekly data reviews, and someone on your side taking the sales calls. Roughly the time you already give a podcast recording, for many times the revenue.
Fig. 04
1 × 90 mingroup call a week, teach one thing, review three CGM graphs live
AsyncCGM reviews by certified diabetes educators, in threads
0sales calls taken by you. Your team qualifies and enrols.
So instead of explaining it, I built it. The offer, the masterclass, the funnel, the emails and the ads, all below.
