Email sequence

The post-webinar sequence

01Came to the live class

Attendee flow · Tue, Nov 10 to Fri, Nov 13 · 5 emails

  1. A1 Re-anchor the night Tue, Nov 109:30 PM ET Objection: inaction
    Andrew Koutnikteam@andrewkoutnik.com

    The one idea I'd keep from tonight

    PreviewPlus the replay, and what to do if you want help with your own numbers.

    Hey {FIRST NAME},

    Thanks for spending your Tuesday night with me.

    If you forget everything else from the masterclass, keep this.

    It was never your discipline, your pump settings or your endo. It was the size of the inputs.

    Smaller inputs, smaller mistakes. Everything else I showed you tonight comes back to that.

    If you stayed to the end, you've got The Endo Conversation Kit. Put it somewhere you'll find it before your next appointment. If you dropped off early, it's at the very end of the replay.

    The replay is up until Friday at midnight ET, and the application sits right under it.

    If somewhere in those 90 minutes you thought "I want help doing this with my own numbers", that's what the application is for. Five questions, about two minutes. If it looks like a fit, you'll pick a time to talk with my team.

    Both are on this page: [REPLAY LINK]

    Andrew

  2. A2 One thing before Friday Wed, Nov 118:00 AM ET Objection: distraction
    Andrew Koutnikteam@andrewkoutnik.com

    Do this one thing before Friday

    PreviewOne meal, two graphs, ten minutes.

    Hey {FIRST NAME},

    The morning after a class like last night's, it all still feels clear. Then it's Thursday, work gets busy, and the notes end up in a drawer.

    So here's one thing to do before Friday, while it's fresh.

    Pick the meal that always wrecks you. The one you've stopped trying to dose for.

    Pull up your CGM and look at the three hours after the last time you ate it. Note how big the dose was and how far the line moved.

    Then rebuild it as a Low-Load plate, the way I showed you, and eat it once this week. Dose for what's actually on the plate, and watch the same three hours.

    Put the two graphs side by side.

    That comparison will tell you more than anything I said last night.

    If you want to see the plate section again first, it's near the start of the replay, and the application is on the same page if you'd like my team to look at your graphs with you: [REPLAY LINK]

    Andrew

  3. A3 Is this for me? Wed, Nov 117:00 PM ET Objection: self-relevance
    Andrew Koutnikteam@andrewkoutnik.com

    What's the next step?

    PreviewWhat Steady State is, and how the call with my team works.

    Hey {FIRST NAME},

    If you watched the class and thought "this makes sense, but I don't want to figure it out alone", this one's for you.

    At the end of the masterclass I told you about Steady State, the 12-week type 1 program. Here's the short version.

    For 12 weeks you work through the three pieces from the class, one phase each: the Low-Load plate, then dosing for real food, then training without the crash. Short lessons, one action a week.

    Every week I run a 90-minute live call where I teach one thing and review members' CGM graphs live.

    You get an assigned coach, a certified diabetes educator, who reviews your CGM data every week and answers your questions in between.

    And from your first 14 days of CGM data, my team builds your Steady State Plan for you: your starting meal map, a dosing worksheet to take to your care team, and a one-page Endo Brief with the research behind it.

    It's built for adults who've lived with type 1 for a while, wear a CGM, and are tired of doing everything right and still riding the rollercoaster. Pens, a pump or an automated pump all work.

    The next step is a short application. Five questions, about two minutes.

    If it looks like a fit, you'll pick a time to talk with my team. They'll look at your numbers with you and tell you honestly whether it's right for you.

    Here's the application: [APPLY LINK]

    Andrew

  4. A4 Another year of this Thu, Nov 128:00 AM ET Objection: cost of waiting
    Andrew Koutnikteam@andrewkoutnik.com

    Are you still on the fence?

    PreviewThat's fair. Here's the question I'd ask myself.

    Hey {FIRST NAME},

    If you're still on the fence, that's fair. It's a real decision.

    Here's the question I'd ask if I were you: what does another year of this look like?

    Another year of alarms at 3 AM and juice on the nightstand. Corrections at 10 PM. The 2 PM meeting where you're watching an arrow instead of the person talking. Appointments where the whole conversation is your A1c.

    We know every year in poor control adds up. You know it too, even if nobody says it out loud at the appointment.

    You can absolutely try this on your own. One viewer under my TEDx talk did:

    "I was 53% on target … just 45 days atter … 91% on target."

    @tarcisosilva5503 · from the comments under my TEDx talk

    That's a viewer, not a client, and they worked it out on their own.

    Steady State is for the person who'd rather not do the trial and error alone. A coach looking at your data every week, a plan built from your own CGM, and a guarantee.

    Do the work for 12 weeks (wear your CGM, follow the plan, show up or watch the weekly call) and if your time in range hasn't improved, we keep coaching you free until it has.

    The application is still open: [APPLY LINK]

    Andrew

  5. A5 Last chance Fri, Nov 136:00 PM ET Objection: urgency
    Andrew Koutnikteam@andrewkoutnik.com

    The replay comes down at midnight

    PreviewAnd why each cohort stops at 40 people.

    Hey {FIRST NAME},

    Quick one. At midnight ET tonight, the replay of The Steady State Masterclass comes down. Once it's gone, it's gone.

    If there's a part you wanted to watch again, do it tonight.

    And if you're thinking about Steady State, there's one more thing you should know.

    Each cohort is capped at 40 people. That's because a coach reviews every member's CGM data every week, and a coach can only look at so many graphs properly.

    When this cohort fills, it's full.

    The replay and the application are on the same page until midnight: [REPLAY LINK]

    Andrew

    P.S. If you dropped off before the end, grab The Endo Conversation Kit from the last few minutes of the replay before it goes. It's worth having before your next appointment, whatever you decide.

02Registered, didn't make it

No-show flow · Tue, Nov 10 to Fri, Nov 13 · 3 emails

  1. N1 No-guilt replay Tue, Nov 1010:00 PM ET Objection: guilt
    Andrew Koutnikteam@andrewkoutnik.com

    You missed tonight (that's okay)

    PreviewThe full replay is up until Friday at midnight.

    Hey {FIRST NAME},

    Looks like tonight got away from you, and that's okay. It's a Tuesday, and type 1 doesn't check your calendar before it acts up.

    The full replay of The Steady State Masterclass is up now, and it stays up until Friday at midnight ET.

    Here's what's in it:

    1. 01How to build Low-Load meals that need far less insulin.
    2. 02How to dose for protein and fat so the late climbs stop.
    3. 03The pre-workout protocol that lets you train hard without going low.

    And right at the end, The Endo Conversation Kit: a one-page summary, the research behind it, and the questions to ask at your next appointment. That's in the replay too.

    Watch it here: [REPLAY LINK]

    Andrew

  2. N2 What's in the replay Wed, Nov 117:00 PM ET Objection: no time to watch
    Andrew Koutnikteam@andrewkoutnik.com

    If you only watch one part of the replay

    PreviewMake it the part about dinner.

    Hey {FIRST NAME},

    I know 90 minutes is a lot to find on a weeknight.

    So if you can't watch the whole thing, watch the second part: dosing for real food.

    It explains the climb that shows up three hours after a low-carb dinner, the one that probably made you decide low carb doesn't work for you.

    You cut the carbs and kept dosing like a carb counter, so the protein and fat arrived after your insulin had already done its job.

    Once you see the timing, a lot of nights that felt random will make sense.

    There's no catch to watching it. Most of the replay is me teaching, with my own CGM data on screen.

    It's up until Friday at midnight ET: [REPLAY LINK]

    Andrew

    P.S. If dinner's fine and it's the gym that wrecks you, watch the third part instead. That's the pre-workout protocol.

  3. N3 Replay + kit expire Fri, Nov 136:00 PM ET Objection: urgency
    Andrew Koutnikteam@andrewkoutnik.com

    Last call for the replay (and the Endo Kit)

    PreviewBoth come down at midnight ET tonight.

    Hey {FIRST NAME},

    Quick one. At midnight ET tonight, the replay of The Steady State Masterclass comes down. Once it's gone, it's gone.

    The Endo Conversation Kit goes with it. I hand it out at the very end of the replay: a one-page summary, the research behind it, and the questions to ask at your next appointment.

    If you've got an appointment coming up, it's worth having whatever else you decide.

    If you can only give it 20 minutes tonight, watch the part on dosing for real food, then skip to the end for the kit.

    Here's the replay, until midnight: [REPLAY LINK]

    Andrew

    P.S. If you watch it and want help putting it in place with your own numbers, the application is on the same page, also until midnight.

03The bridge

Both flows · Fri, Nov 13 morning · 1 email

  1. BR Opt-out heads-up Fri, Nov 138:00 AM ET Permission
    Andrew Koutnikteam@andrewkoutnik.com

    A heads-up about next week

    PreviewNothing to do if you want these. One click if you don't.

    Hey {FIRST NAME},

    Quick heads-up. The replay comes down tonight at midnight, but I'm not finished teaching.

    Starting tomorrow, I'm sending you the masterclass as a short course: one piece a day for five days, written out so you can read each one in a few minutes.

    If you want them, you don't need to do anything.

    If you'd rather not, there's an unsubscribe link at the bottom of this email, and no hard feelings at all.

    Andrew

04The five-day course

Both flows · Sat, Nov 14 to Wed, Nov 18 · 5 emails

  1. D1 The plate Sat, Nov 148:00 AM ET Belief: it's the size of the inputs
    Andrew Koutnikteam@andrewkoutnik.com

    Day 1 of 5: the meal that needs the biggest dose

    PreviewWhy it's also the one causing your biggest swings.

    Hey {FIRST NAME},

    Welcome to day one. This is the foundation, and everything else in the course sits on it.

    It was never your discipline, your pump settings or your endo. It was the size of the inputs.

    Every dose of insulin is an educated guess. Carb counts are estimates, absorption shifts with stress and sleep, and the same dose never acts exactly the same way twice. So every dose carries some error.

    The size of that error grows with the size of the dose. A 12-unit pasta dinner and a 3-unit Low-Load plate can both be off by the same percentage, but on the pasta the miss is four times bigger.

    That's what I mean by smaller inputs, smaller mistakes.

    So here's something to do today.

    Open your CGM app and pick three meals you ate this week. For each one, write down how many units you took and how far your line moved in the three hours after.

    Then put them in order, biggest dose first.

    I'd bet the biggest dose sits right next to the biggest swing.

    That meal is where I'd start. Rebuild that one first and leave everything else alone for now.

    Rebuilding it doesn't mean giving it up. Keep what you like about it, and shrink the part that needs the big dose. On pasta night, keep the sauce and the meatballs and change what's underneath.

    Dose for what's actually on the plate, and run the same three-hour check.

    Andrew

    P.S. Tomorrow: the part that trips up almost everyone who tries this. What happens three hours after dinner.

  2. D2 The dose Sun, Nov 158:00 AM ET Belief: low carb didn't fail you
    Andrew Koutnikteam@andrewkoutnik.com

    Day 2 of 5: the climb after dinner

    PreviewLow carb didn't fail you. The timing did.

    Hey {FIRST NAME},

    Yesterday was about making the inputs smaller. Today's about what happens next, because it's the reason so many people give up on eating this way.

    You cut the carbs and your dinner dose drops. The first two hours after dinner look better than they have in years.

    Then, about three hours after you eat, the line starts to climb. It's slow and stubborn, a correction doesn't really catch it, and some nights it runs all the way to breakfast.

    So you decide low carb doesn't work for your body.

    It wasn't the low carb. You cut the carbs and kept dosing like a carb counter.

    Protein and fat raise your blood sugar too. They just do it later and slower than carbs. Your mealtime insulin is timed for the fast rise, so by the time the protein and fat show up, most of it has finished working.

    The insulin you need for that meal hasn't gone away. You need it later.

    That's why the fix is mostly timing, and why it's different for everyone. Some people need part of a dose later. Some need a different setting on their pump. Your care team is who sets that with you.

    Here's today's job. Find your last lower-carb dinner on your CGM and mark the moment the line started to climb. Write down how long after you ate it was.

    Then take that to your next appointment. "I go up about three hours after a high-protein dinner" gets you a far better conversation with your endo than "my numbers are bad at night".

    Andrew

    P.S. Tomorrow: what happens when you add a workout to all this.

  3. D3 Training Mon, Nov 168:00 AM ET Belief: you can train without going low
    Andrew Koutnikteam@andrewkoutnik.com

    Day 3 of 5: why the gym drops you

    PreviewIt's usually lunch, not the workout.

    Hey {FIRST NAME},

    Day three is for anyone who's ever finished a workout with a juice box in their hand.

    When you move, your muscles pull sugar out of your blood, and they need far less insulin to do it. That's good for you. It's also why so many people with type 1 go low halfway through a session.

    If there's still a big dose from your last meal working in your body, the two stack on top of each other and you drop.

    So most people end up doing one of two things. They eat something before every workout just in case and spend the evening correcting the high, or they quietly stop training.

    Neither of those fixes anything.

    The fix starts with the same idea as day one. A smaller meal before you train means a smaller dose still on board when you start, so there's far less to stack with the workout.

    The rest is timing: when you eat, when you dose, and what your line is doing before you start. That's the pre-workout protocol from the masterclass, built from my work with elite athletes and scaled to a normal week.

    Today's job is to notice your own pattern. Next time you train, write down three numbers: what your CGM read when you started, how long it had been since your last meal dose, and how big that dose was.

    Do it for a week and you'll see it.

    And talk through any change to your doses around training with your care team before you make it.

    Andrew

    P.S. Tomorrow I'm answering the questions I get asked most, starting with "my endo won't go for this".

  4. D4 The big questions Tue, Nov 178:00 AM ET Objections: endo, safety, DIY
    Andrew Koutnikteam@andrewkoutnik.com

    Day 4 of 5: "my endo won't go for this"

    PreviewPlus the safety question, and whether you can do this on your own.

    Hey {FIRST NAME},

    Today's the questions I hear most, with straight answers.

    "My endo won't go for this."

    Maybe not at first. Most endocrinologists were trained on the same count-and-cover advice you were.

    Earlier this year I wrote that nutrition remains an afterthought in diabetes care. That isn't your endo's fault. It's how the system was built.

    So don't walk in asking permission to try a diet. Walk in with your data: your three meals from day one, your dinner climb from day two, your training numbers from day three. A specific pattern on your own CGM is very hard to wave away.

    That's what The Endo Conversation Kit is for, and it's built on the research, including the first international guidelines on carbohydrate reduction in type 1, which I co-wrote.

    One viewer under my TEDx talk put it this way:

    "Finally something i can use to back up my arguements with my endo"

    @markbuckle831 · from the comments under my TEDx talk

    "Is this safe?"

    The part that needs care is your doses. When you lower the load, your insulin needs can drop fast. Mine dropped by 43%.

    If you shrink your meals and keep your old doses, you'll go low. That's why you never change a dose on your own. Every change happens alongside your care team.

    "Can't I just do this on my own?"

    You can. Everything in these emails is real, and people have taken my TEDx talk and run with it.

    What makes it hard alone is the feedback. You change a meal, the line does something strange, and you can't tell whether it was the food, the timing, the dose or a bad night's sleep. That's usually where people stall and drift back to what they were doing before.

    Tomorrow I'll tell you about the program I built for exactly that part, and you can decide if it's for you.

    Andrew

  5. D5 The offer Wed, Nov 188:00 AM ET Consultative pitch
    Andrew Koutnikteam@andrewkoutnik.com

    Day 5 of 5: if you want help with this

    PreviewWhat Steady State is, and how to talk to my team.

    Hey {FIRST NAME},

    Over the last four days you've had the whole masterclass in writing: the Low-Load plate, dosing for real food, training without the crash, and how to get your endo on your side.

    You can take that and run with it on your own. If you do, I'd love to hear how it goes.

    But if this week made you think "I get it, I just don't want to work it out alone", that's what Steady State is for.

    It's my 12-week type 1 program. Here's what's in it.

    The curriculum. Three phases, one per pillar. Weeks 1 to 4 on the Low-Load plate, weeks 5 to 8 on dosing for real food, weeks 9 to 12 on training without the crash. Short lessons, one action a week.

    A weekly live call with me. 90 minutes. I teach one thing, then go through members' CGM graphs live. It's recorded if you can't make it.

    Your own coach. A certified diabetes educator who reviews your CGM data every week and answers your questions in between.

    Your Steady State Plan, built for you. From your first 14 days of CGM data, my team builds your starting meal map, a dosing worksheet to take to your care team, and a one-page Endo Brief with the research behind it.

    And there's a guarantee. Do the work for 12 weeks (wear your CGM, follow the plan, show up or watch the weekly call) and if your time in range hasn't improved, we keep coaching you free until it has.

    Each cohort is capped at 40 people, because a coach reviews every member's data every week, and that only works if the group stays small.

    If you'd like to talk about it, start with the short application. Five questions, about two minutes. If it looks like a fit, you'll pick a time with my team, and they'll look at your numbers with you and tell you honestly whether it's right for you.

    Here's the application: [APPLY LINK]

    Andrew

    P.S. If you're not sure yet, apply anyway. My team would much rather tell you it's not a fit than have you guess.